Home World Business Facebook India MD Umang Bedi logs out, plans to start own venture

Facebook India MD Umang Bedi logs out, plans to start own venture

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Sandeep Bhushan, director consumer and media for South Asia, named interim managing director

Karan Choudhury  |  New Delhi  Last Updated at October 10, 2017 18:49 IST

Umang Bedi

Umang Bedi

After over a year of handling the India operations of Facebook, has stepped down as the managing director of the social networking giant, the firm said here on Tuesday.

Bedi, who joined from in July last year, is likely to start his own technology based venture soon, said sources. Sandeep Bhushan, who is director consumer and media for South Asia has been named the interim managing director, said

Bedi was brought into the company at a crucial juncture after the company’s grand plans to launch its magnum opus project in India, were stopped by over issues of net neutrality.

“We confirm that will be leaving his role at at the end of this year. He’s built a really strong team and business during his time with us, and we wish him all the best,” said in a statement here. Bedi was not immediately available for comments.

According sources close to the company, Bedi was given the task of salvaging the brand image of the country and come up with solutions to generate new streams revenue as well as re-launch permutations and combinations of or in India.

Bedi was instrumental in launching another product under its programme, ‘Express Wi-Fi’. It got into a tie-up with to launch as many as 20,000 hotspots, the term for a physical location where people may get internet access, typically using Wi-Fi, via a wireless local area network, using a router connected to an internet service provider (ISP).

Unlike that provided access to selected websites for free, works on a ‘paid’ model. The access is not restricted to any particular website. Users can log on to and buy daily, weekly or monthly data packs. India is the second largest user base for globally, after the US.

Bedi is the second top executive in India to quit in as many years for the social networking giant that sees the country as its largest market in terms of users.

His exit comes at a critical juncture when is facing a global backlash of it being used as a platform to disseminate In the US, it has been accused of selling ads to Russians to influence the that elected as President.

In India, early this month launched an online and offline marketing campaign educating users to identify on its platform and on the internet.

 

 

 

Bedi also put a chunk of its resources in the digital advertisement space, in hopes of higher revenues. “The opportunity on social is focused on driving three types of outcomes for our original equipment manufacturers (OEM) advertisers in that space. We at can provide five per cent incremental reach over television at one-seventh the cost, which is an efficient way of giving additional reach to the customers. It is a targeted personalised reach,” Bedi had told Business Standard in an earlier interview.

He was appointed as the managing director in mid 2016, taking over the India business from Kirthiga Reddy who moved to the company’s headquarters in Menlo Park, US. Prior to joining Facebook, Bedi served as the Managing Director of the South Asia region at Adobe.

 

 

First Published: Tue, October 10 2017. 18:08 IST

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